The correct question is as follows: What do they make their profit from and how do they turn the information piles into real money at the end of the contest?
Naturally, nothing is as simple as it seems to be for the first sight. And no one knows it better than us, who have likely tried out dozens of forex trading systems already. Anyways, that is quite obvious that after the trading rally gets over the sales representatives of the company start calling and emailing and contacting the competing traders in every single possible way. They must be doing it quickly because in case the service provided throughout the trading competition was of quality then traders may decide to switch broker and transfer their funds to the new firm that they have just had a good impression with. Most of the traders make their decisions about  choosing the broker based on emotional reasoning.
The sales team probably cannot succeed with every single trader who took part in the contest of the forex trading systems and the sales cannot manage to turn every single contestor into company clients. And let’s be honest here: It is a 100 percent sure that best offers will also be declined due to a great variety of reasons but brokers will naturally not accept refusal immediately. They will go after the clients and so the marketing campaign takes off with news letters, special offers, discounts, educational material and so on. They will leave need no stone unturned to pull in new clients.
Okay, so is customer acquisition the major drive for brokerage firms to hold forex trading competitions? And my answer is still NO although, this is, indeed, a great opportunity for the broker to increase the number of its clientele. Although, in this case the question arises: What else on Earth would motivate a brokerage firm to organize these competitions for forex trading systems? I will reveal the real facts in the closing part of my series of posts.